Brother Fortune Villa T Fourplex: A Showflat Design of Ineffable Gaudiness

Creating a Universe of Luxury and Magnificence

Borrowing inspiration from the movie "The Great Gatsby," designer David Chang brings to life the concept of ineffable gaudiness in the Brother Fortune Villa T Fourplex showflat. This design aims to capture the obsessive desire and exuberant positive attitude towards life that Gatsby held since his youth, using materials to depict a universe of richness and magnificence.

The Brother Fortune Villa T Fourplex is located in one of the major cities of Inner Mongolia, with a large urban natural park just across the adjacent road. This unique location provides a stunning backdrop for the showflat, enhancing the overall experience for potential buyers.

The design of the showflat is realized through the use of bright colors with a strong decorative purpose. The combination of black and gold, reminiscent of a king's feast, creates an aggressive and powerful atmosphere. The use of gold and green symbolizes dignity, power, and the wonderful illusion portrayed in "The Great Gatsby." These colors, along with metal decorative lines and geometries, create a sense of vitality and motion throughout the space.

The technical specifications of the Brother Fortune Villa T Fourplex showflat include a total area of 246.5 square meters, with varying heights ranging from 2 meters to 4.84 meters. This height variation adds depth and dimension to the space, further enhancing the overall design.

David Chang led a team of talented designers, including Li Feng, Weixin Cai, Yanna Chen, Grace Liu, Jolin Fan, Rachel Yang, Lily Li, Yiying Du, and Adrian Huang, to bring this showflat design to life. Their collective expertise and attention to detail ensured the successful realization of the design concept.

The Brother Fortune Villa T Fourplex showflat is not just a static space; it interacts with its visitors, evoking emotions and capturing their imagination. The green light, a symbol from "The Great Gatsby," serves as a beacon of hope and realization, while the metal decorative lines and geometries create a sense of vitality and motion, as if everything in the space is developing, growing, and spreading.

From August 2016 to December 2017, the design team worked diligently to bring this showflat to fruition. Located in Baotou, Inner Mongolia, China, the Brother Fortune Villa T Fourplex showflat stands as a testament to the fusion of art, design, and technology.

The design of the showflat draws inspiration from the Art Deco artistic technique, incorporating the technological beauty of the industrial age and the fluency of jazz style. The use of symmetrical and concise geometric forms, radiant patterns, streamlined lines, and overlapping genres with angles creates a visually impactful space.

Overcoming challenges such as the original structure drawings and the utilization of space, the design team successfully adjusted the living space to the fourth floor, maximizing the use of the four-floor elevation space.

The Brother Fortune Villa T Fourplex showflat is a masterpiece of design, embodying luxury, classical elements, and formal aesthetics. It serves as a sales presentation, captivating potential buyers with its exquisite, luxurious, exuberant, and confident impression.

The Brother Fortune Villa T Fourplex showflat, designed by David Chang and his team, has been awarded the Bronze A' Design Award in the Luxury Design category. This prestigious award recognizes the outstanding creativity and ingenuity of the design, incorporating best practices in art, science, design, and technology. It contributes to the improvement of quality of life, making the world a better place.


Project Details and Credits

Project Designers: David Chang Design Associates Intl
Image Credits: Mconcept
Project Team Members: Design Director: David Chang Designer:Li Feng Designer:Weixin Cai Desginer: Yanna Chen Designer: Grace Liu Designer: Jolin Fan Designer: Rachel Yang Designer: Lily Li Designer: Yiying Du Designer: Adrian Huang
Project Name: Brother Fortune T Fourplex
Project Client: David Chang Design Associates Intl


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